How to Use Social Media to Promote Your Event

You spent all of this time planning your big fundraising event, but what good is all of that planning if no one knows about it? Promoting your event should be one of the key components of the planning process. Since social media is omnipresent, promoting your event is easier (and less expensive!) than ever. Here are some ways you can spread the word with a click of a button:

#CreateAHashtag: A specialized hashtag for your event can create a buzz online, increase participation and even boost attendance. Keep the hashtag short and relevant to the event and make sure to tag every post you make with it. Hashtags are a great way for your attendees to engage with the event content, speakers, and other guests. You’ll be able to watch what is trending around your event in real-time and get relevant feedback in the process.

Get Started Now: Once you have your hashtag in place, it’s time to begin saturating the social mediasphere with information about your event. If you’re hosting a fundraiser, the more people you have attending, the more impact you’ll make for your charity. Promote early to create momentum and to cast a wide net of potential attendees.

Reach Out: Social media is the ideal channel for initiating conversations and reaching out to promoters who can help spread the word. Stay relevant by sharing content leading up to the event to create a sense of excitement. Reach out to industry leaders and encourage your followers to leverage their social networks to get the word out about your event.

Use Your Networks: In addition to using your personal social media accounts, creating separate groups on platforms like Linkedin or Facebook to shine a light on your event can be very helpful. Post topics including activities, photos, sponsors, special guests, speakers, agenda info, and anything else that is relevant for the event. Organically growing an attendee community on these networks means higher share-ability for your event!

You don’t have to spend a lot of money to get the word out on your event. But before you can promote it, you must plan it! Italian Center Banquets offers an array of banquet rooms to accommodate any type of fundraiser or special event. Our dedicated staff will take care of all of the details, allowing for a stress-free planning process. To learn more about the services we offer, visit us here or give us a call at 203-322-6950 to plan your event today!